Salah scored the Reds' fourth goal in a 5-1 win at Anfield and borrowed a phone from a staff member to take a photograph of himself celebrating with the cheering Liverpool fans. While some initially thought the phone was taken from a fan, it was actually a staff member behind the advertising hoardings.
The photograph, which both Salah and Liverpool posted on their social media accounts, has garnered millions of likes and views. However, some observers wonder if it was a natural celebration or an intentional advertisement for Google Pixel, an official partner of the club.
Salah has frequently posted selfies with teammates on social media, and his recent contract extension announcement included a self-taken photograph. The BBC reached out to Liverpool and the Football Association for comment on the selfie story, with the FA noting that there are rules around advertising on kits and betting companies but no specific rules prohibiting such incidents.
While Salah's selfie celebration has been celebrated as an iconic moment in Liverpool's title-winning season, questions remain about whether it was a marketing ploy. Despite some controversy, the selfie celebration is far from a new phenomenon, with other players such as Francesco Totti and Mario Balotelli having performed similar celebrations in the past.
Source: BBC Sports Football
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